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March 14, 2008
Verb Exchange and Nitobi Partner on Tabrio
By Anshu Shrivastava TMCnet Contributing Editor
Digital media company Verb Exchange has signed a deal with interface design specialist, Nitobi, to develop the desktop and web interfaces for Tabrio.
Tabrio is a communications tool that provides long distance calling, SMS text messaging and instant messaging to an international user base. Delivered on mobile, Web and online, Tabrio offers advertisers a marketing platform, combining analytics, profile tagging and contextual ad-serving technology to deploy global marketing campaigns.
It utilizes existing networks to provide “best-of-breed call quality,” while still offering VoIP’s significant cost savings, according to Verb Exchange. Additional features enable users to synchronize their contacts, send instant messages, and perform web searches from directly within the application. As per the partnership deal, Verb Exchange and Nitobi will work together to enhance the Tabrio user experience, making Tabrio not only “feature-rich, but also “extremely easy to use.” The interactive UI is being developed with Adobe Flex, a Flash-based rich Internet application (RIA) development framework, and the Adobe Integrated Runtime (AIR), a platform that enables RIAs to run on the desktop. Claiming that Tabrio targets the millions of people around the world who need a better way to stay in touch, Christian Jensen, vice president of products and services at Verb Exchange, said in a statement, “Our goal is for those people to download Tabrio and understand it immediately. He also added, “That's where Nitobi excels. Their work will translate directly to more users, higher customer satisfaction, and increased profits.” “Our goal is to make Tabrio the easiest to use application of its kind,” remarked Andre Charland, president and founder of Nitobi. He also said that Tabrio has the opportunity to change the way people communicate, and added “it’s extremely exciting to be a part of that.” Tabrio is scheduled for commercial release in early 2008. According to Verb Exchange, it is offering $5 in free calls to anyone who registers between now and the final release. Anshu Shrivastava is a TMCnet Contributing Editor.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP  Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is End-to-end Billing and Network Management, brought to you by Comarch (News - Alert). |
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